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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

August 17, 2026

In this episode of the Circular Economy Show, we discuss how marketers can leverage their skills to tap into the opportunities presented by the circular economy. Experts Deb Caldow from Diageo and Rachel O’Reilly from Accenture Song share insights on transforming ideas into actions that promote economic growth and environmental benefits.

Join us to learn how storytelling can spark interest in circular products, the importance of collaboration with supply teams, and the need for internal support and experimentation in scaling circular solutions. This August, we revisit four conversations addressing the marketing challenges and opportunities in transitioning to a circular economy.

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