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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

How to measure marketing success in a circular economy #shorts
March 24, 2026

In this episode of The Circular Economy Show, host Fin and Emily Hill (Kantar) discuss measurement guidance for marketing teams. They explore how marketers can support the shift to circular business models and behaviors at scale while achieving their key priorities. Watch the full episode to learn more.

The Ellen MacArthur Foundation is an international charity dedicated to accelerating the transition to a circular economy. Our mission is to tackle critical global challenges, including climate change, biodiversity loss, waste, and pollution.

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