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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

Why do circular business models fail to scale? Going it alone
November 03, 2025

This final episode of our mini-series, based on the Ellen MacArthur Foundation's report "How not to fail: Avoiding 10 common pitfalls when scaling circular business models," highlights the critical role of coordination. Lead researchers Maddy Oliver and Ella Hedley explain that successful circular models require more than a strong design; they demand empowered and aligned teams with shared goals, incentives, and ownership to scale effectively.

The Ellen MacArthur Foundation, an international charity, accelerates the transition to a circular economy to address global challenges like climate change and pollution. Find more insightful videos by subscribing to our [YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1). Explore our work at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org) and follow us on [Instagram](http://instagram.com/EllenMacArthurFoundation) or [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).