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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

August 10, 2026

This episode of the Circular Economy Show addresses how businesses can effectively market circular propositions in a rapidly changing world. Pippa interviews Jonathan Hall from Kantar and Amanda Gandolpho from Swapfiets to discuss connecting with consumers and driving demand for circular products.

Listeners will learn about shifts in societal values affecting buying habits, strategies to overcome marketing challenges like the value-action gap and greenwashing, and practical marketing approaches focused on consumer benefits. Real-world examples, such as Swapfiets' bike subscription model, illustrate how circular business practices can enhance customer experience.

For more insights, subscribe to The Ellen MacArthur Foundation on YouTube: YouTube Channel. Learn more about our mission at ellenmacarthurfoundation.org.


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