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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

Primark: What are the challenges of designing a circular product in a linear system?
August 28, 2023

Leading fashion brands like ASOS, H&M, Primark, and Tommy Hilfiger are tackling circular design, beginning with jeans. They share insights on applying these principles to a broader product range, aiming to revolutionize the industry.

The Ellen MacArthur Foundation, a UK charity, promotes the circular economy—a model that eliminates waste and pollution, circulates materials, and regenerates nature. Discover more by subscribing to their YouTube channel, visiting their website, or following them on Instagram, Facebook, Twitter, and LinkedIn.