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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

Why is Primark redesigning their jeans?
September 01, 2023

Leading fashion brands like ASOS, H&M, Primark, and Tommy Hilfiger are exploring circular design for jeans, aiming to apply these learnings across broader product ranges. This initiative is championed by the Ellen MacArthur Foundation, a UK charity dedicated to advancing a circular economy that eliminates waste and pollution, circulates products, and regenerates nature.

Explore their work further on the Ellen MacArthur Foundation website. You can also subscribe to their YouTube channel and follow them on Instagram, Facebook, Twitter, and LinkedIn.