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The Circular Economy

About This Collection

The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

January 13, 2020

Beyond technical design, successful product repairability hinges on creating an excellent customer experience. What kind of experience should this be? Should it evoke the pride of tinkering with an old car, the efficiency of an F1 pitstop, or the care of a beauty appointment?

Defining the right repair experience is crucial for circular business models. Understanding how to craft these experiences is key to their long-term scalability and success.


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