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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

Why the rental and subscription-based model will lead the new generation | DIF 2019
November 15, 2019

A new era of consumption is emerging, driven by increased consumer awareness of product origins and environmental impact. This shift is moving us towards innovative consumption models beyond traditional purchasing.

Within the circular economy, rental and subscription models are gaining prominence, as recycling alone has proven insufficient. The next generation will demand service-based solutions over one-time purchases, prioritizing both convenience and positive social-environmental impact.