Generally innovation in the context of sustainability focuses on the conversations around the role of innovation by business leaders who advocate the development of sound business models to encourage investment in new products and services. Many products, but not all, are focused on renewable energy, another EarthSayers.tv Special Collection.
This collection addresses other emerging markets in diverse industries ranging from agriculture to information technology to biotechnology as well as beauty and wellness. Sustainability calls on us to consider innovation more broadly to include not just the technical, but the social and environmental as well. Innovation may be found in conversations around ethical sourcing, social innovation, and in the role of the social entrepreneur.
Curated by mokiethecat
Reflections of a Green Business Pioneer with Yvon Chouinard |
Most people think "green businesses" provide or support the use of
alternative energy or energy efficient products. Yvon Chouinard
recounts how Patagonia grew from a retail climbing equipment business
operating out of the back of his van to a successful global business
based on sustainability and social responsibility principles. Chouinard
and Patagonia's story demonstrates how any business can be a green,
sustainable and socially responsible business. Series: "UCLA Institute
of the Environment and Sustainability" [5/2011] [Business] [Show ID:
21368] EarthSayer Yvon Chouinard |