Cone's online survey, involving 1,000 respondents per country, defined "corporate responsibility" as companies altering business practices and supporting social and environmental issues. The

Cone's online survey, involving 1,000 respondents per country, defined "corporate responsibility" as companies altering business practices and supporting social and environmental issues. The report shares opinions on business's role in society, emphasizing its capacity to drive change.

Key findings highlight focusing on material issues, leveraging core business competencies, recognizing the impact of socially minded consumers, and advocating for transparent communication. Download the 2012 Cone Green Gap Trend Tracker for more details.

Authentic product storytelling is crucial, accurately reflecting what "regenerative" truly means. This involves clearly distinguishing genuine practices from misleading claims.

To achieve

Authentic product storytelling is crucial, accurately reflecting what "regenerative" truly means. This involves clearly distinguishing genuine practices from misleading claims.

To achieve this, we must effectively educate consumers and maintain full transparency across all business practices.

Seth Godin argues the Internet has ended mass marketing, reviving ancient "tribes" founded on shared ideas and values. These tribes empower ordinary people to lead and effect significant change, a

Seth Godin argues the Internet has ended mass marketing, reviving ancient "tribes" founded on shared ideas and values. These tribes empower ordinary people to lead and effect significant change, a call Godin urges us to embrace.

TEDTalks, a daily video podcast from the TED Conference, showcases leading thinkers and doers delivering impactful 18-minute talks. Explore these ideas at TED.com.

Stanford University business professor Tom Kosnik explains key marketing elements for the clean tech industry. This presentation excerpt is from The Clean Tech Open's Business Accelerator training

Stanford University business professor Tom Kosnik explains key marketing elements for the clean tech industry. This presentation excerpt is from The Clean Tech Open's Business Accelerator training for clean tech start-ups, conducted in July 2009.

The Clean Tech Open, a business competition, holds the copyright for this 2009 content. For more details, visit www.cleantechopen.com.

The video was uploaded to the CTOtv1 YouTube channel on September 29, 2009, and is categorized under Science & Technology.