Piano Stairs

This is one in a series of three videos at http://www.thefuntheory.com.

It asks the question, can we get more people to choose the stairs by making it fun to do? Yes, 66% more people took the stairs and you really need to see why. Escalators consume an enourmous amount of energy.

This site and series is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Part of a Volkswagen Initiative that the easiest way to change people's behaviour for the better is by making it fun to do. It is also a competition sponsored by Volkswagon with a deadline of December 15, 2009.

TheFunTheory.com

Bottle Bank Arcade Machine

This is one in a series of ideas at http://www.thefuntheory.com, asking the question, can we change this attitude by making recycling glass fun to do?

This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Part of a Volkswagen Initiative that the easiest way to change people's behaviour for the better is by making it fun to do. Part of a Volkswagen Initiative that the easiest way to change people's behaviour for the better is by making it fun to do. It is also a competition sponsored by Volkswagon with a deadline of December 15, 2009.

Marketing Art Performances
Cutting traditional advertising budget investing more in digital as now 60% of ticket sales coming through Website and social networking especially Facebook (not just for young people anymore!). What is overlooked is what Mr. Kaiser calls institutional marketing which needs to be done explicitly and systematically.