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Special Collections:
The Circular Economy

The Circular Economy
What the Climate Movement Got Right and What It Missed | Conversations with a CEO

In the first episode of our series, Conversations with a CE/O, Joe Murphy interviews Jeremy Oppenheim, Founding Partner of SYSTEMIQ. They discuss the successes and failures of the climate movement, highlighting effective market-building and policy alignment while addressing the shortcomings in managing declining industries.

To watch the full conversation, visit the Circular Economy Show Playlist. Part 2 will be available next week, so subscribe to the podcast to stay updated.

The Ellen MacArthur Foundation aims to accelerate the transition to a circular economy. Subscribe for more videos here and learn more about our work at ellenmacarthurfoundation.org.

The Pride We Forgot | Conversations with a CEO #Shorts

"Conversations with a CE/O" is a new series on The Circular Economy Show featuring Ellen MacArthur Foundation’s CEO Joe Murphy. He engages with leaders shaping the economy, exploring how the circular economy must evolve over the next decade.

Listen to the full episode now. The Ellen MacArthur Foundation is dedicated to accelerating the transition to a circular economy to address critical issues like climate change and pollution. Subscribe for more insightful videos on their YouTube channel and learn more about their work at ellenmacarthurfoundation.org. Follow them on Instagram and LinkedIn.

Naive Confidence | Conversations with a CEO #Shorts

Conversations with a CE/O is a new series on The Circular Economy Show featuring Joe Murphy, CEO of the Ellen MacArthur Foundation. In each episode, he engages with leaders shaping the economy, exploring how the circular economy must evolve over the next decade.

Listen to the full episode now. The Ellen MacArthur Foundation is dedicated to accelerating the transition to a circular economy to address critical issues like climate change and pollution. Subscribe for more insightful videos here and learn more about our work at www.ellenmacarthurfoundation.org. Follow us on Instagram and LinkedIn.

Then Trump Happened | Conversations with a CEO #Shorts

"Conversations with a CE/O" is a new series on The Circular Economy Show featuring Joe Murphy, CEO of the Ellen MacArthur Foundation. In each episode, he engages with leaders shaping the economy, exploring how the circular economy's approach must evolve over the next decade.

Watch the full episode now. The Ellen MacArthur Foundation is dedicated to accelerating the transition to a circular economy to address critical issues like climate change and pollution. Subscribe for more insightful videos on their YouTube channel, and learn more about their work at ellenmacarthurfoundation.org. Follow them on Instagram and LinkedIn.

Ten Years In: What We Got Wrong | Conversations with a CEO #shorts

Ten years ago, Jeremy Oppenheim left McKinsey to help build SYSTEMIQ during a peak of climate optimism. In the upcoming episode of the Circular Economy Show, he discusses the lessons learned over the past decade with CEO Joe Murphy.

"Conversations with a CE/O" is a new series where Joe engages with leaders influencing the economy to explore necessary changes. Subscribe to the podcast for part 1 of the first episode, available tomorrow.

For more insights, subscribe to The Ellen MacArthur Foundation on YouTube: YouTube Channel. Learn more about our mission at ellenmacarthurfoundation.org.

The System That Needs to Shrink | Conversations with a CEO #Shorts

Conversations with a CE/O is a new series on The Circular Economy Show featuring Joe Murphy, CEO of the Ellen MacArthur Foundation. In each episode, he engages with leaders shaping the economy, exploring how the circular economy must evolve over the next decade.

The Ellen MacArthur Foundation is dedicated to accelerating the transition to a circular economy to address critical issues like climate change and pollution. Subscribe for more insights: YouTube. Learn more about our mission at ellenmacarthurfoundation.org and follow us on Instagram and LinkedIn.

Ten Years In: What We Got Wrong

Jeremy Oppenheim, a former McKinsey&Co executive, co-founded SYSTEMIQ in 2016 during a peak of climate optimism. In a conversation with Joe Murphy, CEO of the Ellen MacArthur Foundation, Oppenheim reflects on the successes and failures of the climate movement over the past decade, particularly in light of political shifts like Trump and Brexit.

The "Conversations with a CE/O" series explores how leaders are reshaping the economy. As the circular economy evolves, Murphy asks how the approach must adapt for the next decade. Part 2 of this discussion will be available next week. Subscribe to the podcast to stay updated.

Learn more about SYSTEMIQ at 10 here, and explore the Ellen MacArthur Foundation's work here.

[Rewind] Measuring Marketing Success in a Circular Economy

In a circular economy, products can be sold multiple times, allowing businesses to increase revenue and focus on long-term strategic advantages. In this episode of The Circular Economy Show, host Fin speaks with Emily Hill from Kantar about how marketing teams can support the transition to circular business models.

Emily outlines how marketers can redefine success in four areas: Commercial, Brand, Creative, and Consumer Insight. The discussion includes strategies for building business cases and using creative campaigns to influence consumer behavior. This August, the show revisits conversations that address the marketing challenges of adopting a circular economy.

For more insights, subscribe to The Ellen MacArthur Foundation on YouTube: YouTube Channel. Learn more about our work at ellenmacarthurfoundation.org.

[Rewind] Making Circular Behaviors Irresistible

In this episode of the Circular Economy Show, Georgie Rose from Selfridges and Simon Davies from VISA discuss their collaboration with Mindworks Marketing to promote circular shopping behaviors. They explore how their behavioral lab bridges the gap between customer intent and action, focusing on subtle language variations to influence consumer behavior.

Listeners will learn about initiatives aimed at making beauty product refills as appealing as new purchases and embedding circular shopping as a norm. This August, the show revisits conversations addressing marketing challenges and opportunities in transitioning to a circular economy.

Subscribe to The Ellen MacArthur Foundation for more insights: YouTube. Learn more about our work at ellenmacarthurfoundation.org.

[Rewind] Turning Ideas into Impactful Action: A Guide for Marketers

In this episode of the Circular Economy Show, we discuss how marketers can leverage their skills to tap into the opportunities presented by the circular economy. Experts Deb Caldow from Diageo and Rachel O’Reilly from Accenture Song share insights on transforming ideas into actions that promote economic growth and environmental benefits.

Join us to learn how storytelling can spark interest in circular products, the importance of collaboration with supply teams, and the need for internal support and experimentation in scaling circular solutions. This August, we revisit four conversations addressing the marketing challenges and opportunities in transitioning to a circular economy.

Subscribe to The Ellen MacArthur Foundation for more insightful videos - YouTube. Find out more about our work at ellenmacarthurfoundation.org.

Marketing the Circular Economy: A Four-Part Series #Shorts

This August on the Circular Economy Show, we revisit four conversations that address the marketing challenges and opportunities of transitioning to a circular economy. Tune in to learn how to turn a good idea into a marketable product.

Watch the first episode now! The Ellen MacArthur Foundation is dedicated to accelerating the transition to a circular economy to combat climate change, biodiversity loss, waste, and pollution. Subscribe for more insightful videos at YouTube and explore our work at ellenmacarthurfoundation.org. Follow us on Instagram and LinkedIn.

[Rewind] Key Insights for Marketers on Driving Circular Demand

This episode of the Circular Economy Show addresses how businesses can effectively market circular propositions in a rapidly changing world. Pippa interviews Jonathan Hall from Kantar and Amanda Gandolpho from Swapfiets to discuss connecting with consumers and driving demand for circular products.

Listeners will learn about shifts in societal values affecting buying habits, strategies to overcome marketing challenges like the value-action gap and greenwashing, and practical marketing approaches focused on consumer benefits. Real-world examples, such as Swapfiets' bike subscription model, illustrate how circular business practices can enhance customer experience.

For more insights, subscribe to The Ellen MacArthur Foundation on YouTube: YouTube Channel. Learn more about our mission at ellenmacarthurfoundation.org.

Marketing the Circular Economy: A Four-Part Series

This August on the Circular Economy Show, we revisit four discussions addressing the marketing challenges and opportunities of transitioning to a circular economy. Tune in to learn how to turn a good idea into a marketable product.

The first episode is available now: Watch here. The Ellen MacArthur Foundation, an international charity, aims to accelerate the transition to a circular economy to combat climate change, biodiversity loss, waste, and pollution. Subscribe for more insights: Subscribe. Learn more about our work at ellenmacarthurfoundation.org.

How do we break the silos between bio-based policy and circularity?

The circular economy has focused on finite materials, but bio-based materials have not received the same attention. This video explores how products made from these materials can circulate and add value within a circular economy.

The Ellen MacArthur Foundation is dedicated to accelerating the transition to a circular economy to address major challenges like climate change and pollution. Subscribe for more insights: YouTube. Learn more about our work at ellenmacarthurfoundation.org and follow us on Instagram and LinkedIn.

How do we break the silos between bio-based policy and circularity?

This episode of The Circular Economy Show features Guilherme Suertegaray and Beto Bina discussing the integration of bio-based materials into the circular economy. They explore the disconnect between circular economy policies and bio-based material frameworks, highlighting the implications for smallholder farmers and rural communities.

Listeners will learn about the policy gaps, real-world supply chain examples, and recommendations for enhancing biodiversity action ahead of COP17. For more insights, check out our previous episode on Circular economy, biodiversity, and the road to COP17. If you enjoyed this episode, please share it or leave a review on Apple Podcasts, Spotify, or YouTube.

Driving Circularity: Shared Infrastructure for Scalable Change #Shorts

Individual pilots are effective, but they lack scalability. Discover how to transform an entire system to influence a stagnant market by tuning into our latest episode featuring trailblazing women: Catherine Conway (GoUnpackaged), Ingrid Irigoyen (ZEMBA), and Kate Daly (Closed Loop Partners). They are creating shared pathways for others to advance their circular initiatives.

Thank you for watching! The Ellen MacArthur Foundation is dedicated to accelerating the transition to a circular economy, addressing critical issues like climate change and pollution. Subscribe for more insights: YouTube. Learn more about our mission at ellenmacarthurfoundation.org and follow us on Instagram and LinkedIn.

Driving circularity: shared infrastructure for scalable change

On this week's Circular Economy Show, Lou and Fin discuss the importance of shared infrastructure in scaling the circular economy. They highlight initiatives like scalable refill coalitions with Aldi and Ocado, and efforts to reduce emissions in ocean transport. The episode features insights from Catherine Conway (GoUnpackaged), Ingrid Irigoyen (ZEMBA), and Kate Daly (Closed Loop Partners), who are pioneering the necessary infrastructure for collective progress.

If you enjoyed this episode, please leave a comment, like, and share it with colleagues and friends. Don't forget to subscribe to The Ellen MacArthur Foundation for more videos on sustainability and the circular economy: YouTube. Learn more about our work at ellenmacarthurfoundation.org.

EV batteries, bio-based materials, and the jobs nobody talks about | Circular Snapshots

This month features three significant circular economy stories. The World Economic Forum (WEF) reframes EV battery recycling as an industrial opportunity, not a waste challenge, projecting a $200 billion market for recycled critical minerals by 2050.

The Ellen MacArthur Foundation addresses the previously ignored policy agenda for bio-based materials like wood and natural fibers, advocating for their integration into a circular economy. Additionally, the International Finance Corporation (IFC) and development banks estimate 121 to 142 million circular economy jobs, with nearly half in repair and maintenance, and over half in the informal sector.

Further insights cover Scotland's material flows, Europe's critical mineral loss in waste streams, fashion resale and repair policies, and challenges in flexible packaging.

How does business benefit from regenerative practices?

In this episode of the Circular Economy Show, JJ Freijo, Chief Sustainability and Product Innovation Officer at Brambles, discusses their rental model for pallets and crates, creating a continuous global reuse loop. Having achieved 100% certified timber procurement, Brambles now focuses on regenerative forestry, exemplified by their project in Tabasco, Mexico. JJ highlights the strong business case, from attracting top talent to deepening customer partnerships and engaging sustainability-focused investors.

The Ellen MacArthur Foundation, an international charity, accelerates the transition to a circular economy to tackle climate change, biodiversity loss, waste, and pollution. Subscribe for more insightful videos on their YouTube channel. Learn more about their work at ellenmacarthurfoundation.org, and follow them on Instagram and LinkedIn.

How does business benefit from regenerative practices? #shorts

In a recent Circular Economy Show episode, Pippa interviews JJ Freijo, Chief Sustainability and Product Innovation Officer at Brambles. Freijo details how Brambles' rental model for pallets, crates, and containers creates a continuous reuse loop across global supply chains, embodying circular economy principles. Watch the full episode.

The Ellen MacArthur Foundation, an international charity, aims to accelerate the transition to a circular economy. This initiative addresses critical global challenges like climate change, biodiversity loss, waste, and pollution. Subscribe for insightful videos and explore our work at ellenmacarthurfoundation.org.

Follow us: Instagram and LinkedIn.

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How to Live on Earth | Feature Documentary | Presented by Benedict Cumberbatch

What if the solutions to building a better future already exist? How to Live on Earth is an ambitious documentary that explores how humanity can create a thriving future by collaborating with nature. Presented by Benedict Cumberbatch, the film reveals the potential of teaming up with nature to address our greatest challenges.

Heartwarming and energizing, it offers a hopeful vision for a future where both nature and humanity can thrive. How to Live on Earth is produced by Open Planet Studios in association with Villars Institute Foundation and Silvania. Join the conversation by downloading film assets and sharing your reaction at howtoliveonearth.net/social-toolkit. Explore educational resources from the Villars Institute at YouTube.

 

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How to Live on Earth | Feature Documentary | Presented by Benedict Cumberbatch